Every year Business Link North East organises a unique marketing conference, packed with inspirational speakers and workshops.
Based on the existing logotype, a strong visual identity was developed and used for three years running, establishing the style of the event through printed literatures such as the event’s brochure, but also through the online presence and the website. The design was each year strengthened while keeping it in line with the original concept, emphasizing the essence of this bold and quirky unique conference.
Client: Business Link
Agency: Benchmark Communications
Roles: Art direction , Design
