Helsinki Olympic Stadium

In late 2011 the Helsinki Olympic Stadium organised a national competition for their new brand identity.

Building on the stadium’s history and design legacy, the new logo and brand identity philosophy is inspired by functionalism, while creating a unique and memorable sign.

Inspiring legacy and Finnish design, the new logo takes its key elements from both Finland and the Stadium itself to build a timeless image.

The new logo’s concept comes from utilising key icons and elements to construct a meaningful emblem. Mainly conceived from the stadium’s area and tower, the logo is also influence by the Finnish flag and its national bird the Whooper Swan. Using the existing colour palette, the logo and visual identity focuses on the two tones of dark blue and secondary dark green to emphasize its Finnish affiliation.

Client: Helsinki Olympic Stadium
Agency: colymba
Roles: Art direction , Design

Identity

Helsinki Olympic Stadium logo
Logo concept permutations
Logo's colours concepts development
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Brand guidelines

Brand guidelines extract: philosophy
Brand guidelines extract
Brand guidelines extract: visual identity
Brand guidelines extract: visual language
Brand guidelines extract: sample posters
Brand guidelines extract: corporate communication
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Concept design

Poster concept design
Poster concept design
Poster concept design
Poster concept design
Poster concept design
Brand collateral concept design
Brand collateral concept design
Brand collateral concept design
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